Our Founder

Diane Alex was born in the vibrant commercial and glamour capital of India, Bombay, now known as Mumbai, during the cultural shifts, fashion revolutions, and timeless styles of the 1960s.

Creativity came naturally to Diane. Deeply inspired by her mother's artistic talent and love for creating beautiful things by hand, she inherited an eye for detail, elegance, and thoughtful design—qualities that would later become the very foundation of her brand.

Diane pursued her passion for fashion at Sophia’s College, Mumbai, where she specialized in Dressmaking and Fashion Designing, emerging as the Maharashtra State Rank Holder in her program.

She began her career designing evening gowns and elegant formal wear, bringing sophistication and individuality into every piece she created. But life took on a more personal meaning with the birth of her daughter, Nicole.

What began as a mother designing little dresses for her own daughter and her tiny circle of "little dolls" soon became something much larger.

After moving to Kochi in the early 1990s, she began her journey of creating handmade, thoughtfully designed clothing for little girls under the label "nicole," named after her daughter.

From humble beginnings, nicole by Diane Alex slowly grew through love, trust, and word of mouth. What started in a guest room of her home evolved over the decades into an atelier synonymous with handcrafted luxury childrenswear.

Through every stage of growth, one thing remained unchanged—the heart behind the brand.

A love for creating beautiful pieces with care, intention, and craftsmanship.

Today, nicole by Diane Alex continues to celebrate timeless dressing for little girls and women alike, blending elegance, comfort, and individuality into every collection.

A mother-and-daughter brand, for mothers and daughters.

nicole by Diane Alex

Since 1993